The “Short” Stack

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The “Short” Stack

When people talk about the ‘stack’, generally they are referring to the back-end tech that powers a particular application.  Could be any application, but in the case of this blog I am referring to the back-end that powers the eCommerce sites I create.

In the spirit of bootstrapping, it should come as no surprise that I am a fan of Open Source and PHP.  Back in the day, I would have hand coded whatever site I was designing.  But nowadays I lean on the great community of Open Source developers. I do ‘dig in’ to the code every once and awhile when I need to customize something for the sites.  But I’m in the product development and brand development business, so that’s where I concentrate my efforts.

The basic ‘stack’ I use on all sites:

  • CMS – WordPress.  It’s the most popular Content Management System in the world, and a great foundation to build a site on.
  • Theme – Avada. Their sites boasts that it is the “#1 Selling Theme of All Time”.  OK, great.  What it is for a site is a very customizable responsive theme.
  • eCommerce – WooCommerce. Their sites says that “…WooCommerce powers over 28% of all online stores”. Pretty impressive. The platform is solid and the plugins available for it are vast.
  • Card Processing – Stripe. They take care of PCI Compliance, their plugin is very easy to implement and they have great fraud protection.
  • SEO – Yoast. Simply the best SEO plugin available for a WordPress site.

Like I said, those are the basics. At the time of this writing, I have 26 active plugins on the Two Fisted Drinker site.  I am always trying new plugins and always looking for good recommendations.  In future posts, I will dive into each of the basic plugins I listed plus share many more.

By |2018-01-04T10:49:15-07:00January 3rd, 2018|Wordpress, Avada Theme, WooCommerce, Plugins|Comments Off on The “Short” Stack

About the Author:

Mike Bolland
Inventor of the Two Fisted Drinker Beer Mug. Owner of three patents, five trademarks and the designer of multiple eCommerce web sites. Mike has bootstrapped his way to one of the top products sold on Amazon in it's category.